My Work

Want to know a little bit more about what I do? Read through a list of my recent projects or click on one of my writing samples. Don’t hesitate to reach out if you have any questions.

Recent Goals:

  • Generate $10 million per year in marketing-sourced new business and growth pipeline across North American, European, Latin American, and Asian markets.
  • Position company’s B2B and B2C brands as global leaders in their respective industries.
  • Improve organizational operations while minimizing friction and siloes across departments.
  • Innovate and develop new projects to help company exceed its operational and revenue goals.
  • Effectively deliver high-quality marketing content.
  • Execute across a wide range of marketing channels.

Past Projects:

  • Direct team of full-time marketing employees plus contractors.
  • Manage marketing budget and assign, manage, and execute B2B and B2C projects.
  • Oversee SEO content development, distribution, and management.
  • Grow new marketing-qualified leads through calls-to-action, landing pages, and lead generation content.
  • Grow brand footprint into new markets.
  • Manage social media profiles.
  • Monitor and engage in brand social discussions.
  • Cultivate content for email campaigns.
  • Edit and consult on editorial content.
  • Serve on leadership committee and collaborate with other departments.
  • Directed team of in-house marketers and a small team of freelancers and vendors.
  • Nurtured ongoing client relationships.
  • Project managed more than 100,000 web-copy words per month across nearly 90 monthly articles for 40-plus post-secondary institutions.
  • Edited and proofed roughly 60,000 web-copy words per month.
  • Trained writers and editors on client best practices and marketing goals.
  • Served as Managing Editor / Manager of several small content production teams, ranging in size from 5-10 writers and editors with specialties in small business and finance.
  • Produced high-level written content in a Senior Writer capacity for a variety of clients, many within the finance, real estate, or insurance industries.

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