Matt D. Ellsworth

Sr. Marketing Director

 Marketing Strategy – Revenue Operations – Content Creation – People Management

I’m an experienced B2B SaaS marketer and senior leader at Allvue Systems, a private equity portfolio company specializing in software for alternative investments. Over the last 12 years, I’ve developed marketing playbooks for sales-led and product-led growth and have a record of navigating complex mergers and acquisitions, managing global teams, and creating pipeline that converts.

Professional Experience     

ALLVUE SYSTEMS, Miami, FL | 2024 – Present
Sr. Manager, Demand Generation

Accomplishments:

  • Oversee demand generation, marketing operations, and $1.5 million-plus budget
  • Develops marketing strategy and goals based on historical and predictive performance
  • Contributes to marketing leadership team in creating net new revenue for Allvue
  • Coordinates marketing strategy with private equity sponsor
  • Collaborates with larger marketing team to support digital and field marketing activities

University of Tennesee, Knoxville | 2024
Board Advisor

Accomplishments:

  • Served as advisor for Digital Marketing Certificate program
  • Provided guidance for marketing curriculum

WISER SOLUTIONS, San Mateo, CA | 2018 – 2024
Sr. Director of Marketing

Accomplishments:

  • Contributed to millions of dollars in marketing-sourced closed/won new business
  • Helped source $7 million-plus per year in new business pipeline
  • Built 4x growth in blog readership
  • Implemented marketing strategies across US/CAN, LATAM, EU, and APAC regions
  • Optimized demand funnel between marketing and sales teams
  • Maintained $1.5 million marketing budget and tracked revenue performance
  • Oversaw all content channels, including website, blog, social, email, and PPC
  • Directed a marketing team of full-time employees plus interns, agencies, and freelancers

BRAFTON, INC., Boston, MA | 2013 – 2018
Managing Editor

Accomplishments:

  • Built and maintained content marketing strategy for small-business division
  • Managed team of 10 writers and editors
  • Developed content calendar for SEO-enriched content across business, finance, and technology desks

Business Skills

Marketing Strategy

  • Collaborate with C-Suite to develop global marketing strategy
  • Implement strategy across global marketing team
  • Track projects through lifespan to ensure quality and results

Revenue Operations

  • Own inbound pipeline generation
  • Align demand funnel across marketing and sales teams
  • Maintain marketing budget and track revenue performance

Content Creation

  • Edit or proof blog content for multiple domains
  • Ideate editorial topics on a monthly basis
  • Write in-depth marketing copy to generate revenue
  • Oversee all content channels, including website, blog, social, email, ads

People Management

  • Direct marketing team of five full-time employees plus contractors
  • Allocate team resourcing monthly
  • Serve as facilitator and liaison for cross-department communications

Education

SALEM STATE UNIVERSITY, Salem, MA
Bachelor of Arts in English, 2012